Asset Builders of America is a non-profit organization that has been teaching financial capability and economic empowerment to low and moderate-income youth and families since 1999.

Founders Richard Entenmann and Robert Wynn were both working in financial investor protection—Entenmann with the US Securities and Exchange Commission, Wynn with the Wisconsin Department of Financial Institutions. They both saw the damage that lack of wealth and financial illiteracy was creating for millions of Americans and together, they founded Asset Builders. Their goal was simple—to proactively educate and prepare individuals to avoid financial pitfalls and predatory practices, as well to show a better way to create personal wealth and economic stability. Almost twenty years later, we think Asset Builders’ record speaks for itself.

Along with dozens of instructors, hundreds of volunteers, and numerous sponsors and donors, we have spent the last two decades empowering communities through education and financial literacy. To date, we have taught over 20,000 individuals…and counting.

We produce a variety of programs targeted to low and moderate-income youth, young adults, and families. Our current programs include The Money Conference, Finance & Investment Challenge Bowl, Youth P.O.W.E.R.  Academy of Finance, The Millionaires’ Club,, Go4It!, as well as our Got Money! Teen Conference.

While most of our courses take place in Milwaukee, Madison, Racine, and Kenosha, we are also proud to serve communities throughout every corner of Wisconsin, including the Fox Cities/Appleton, Beloit, Elkhorn, Green Bay, Keshena/the Menominee Nation, La Crosse, Oshkosh, Rhinelander, and Wausau.

We provide unbiased and quality information taught in a relatable way on a subject that will quite literally define an individual’s future.

Asset Builders staff:

Richard Entenmann

Mr. Entenmann joined Asset Builders of America in 2000 and has served as Executive Director and member of the Board of Directors continuously since then.  He received his undergraduate degree from the University of Michigan and his law degree from Boston College Law School.  The Association for Investment Management and Research awarded him a Chartered Financial Analyst charter in 1998.

Mr. Entenmann practiced law on the staff of the Securities and Exchange Commission at its headquarters office in Washington, DC for five years, where he played a key role in the Commission’s investor protection and education programs.

Mr. Entenmann’s community service has included volunteering with the United Way of Dane County, founding an NAIC/Better Investing investment club as a volunteer at the Madison Senior Center, serving on the Board of Directors of the Wisconsin Center for Academically Talented Youth (WCATY), serving on the Board and as Treasurer for East Madison Little League, serving as Business Chair and Councilman with the Tenney-Lapham Neighborhood Association, volunteering with the Madison Patriots Youth Hockey organization and serving as President of the Eastside Lakers High School Hockey Blue Line Club.  Mr. Entenmann is currently a member of the Rotary Club of Madison (Downtown), and the Madison Metropolitan School District Personal Finance Advisory Board, and serves on the Board of Directors of Madison’s Integrated Community Work (ICW).

Robert Wynn

Robert Wynn JD co-founded Asset Builders in 1999.   Previously, Mr. Wynn served as Financial Education Officer at the Wisconsin Department of Financial Institutions and as Director of Minority Business Development at the Wisconsin Department of Commerce.  A graduate of the University of North Carolina (BA) and University of Michigan (JD), Mr. Wynn served a three-year term on the Federal Reserve’s Consumer Advisory Council and he was a long-time National Board Member of Better Investing/NAIC.