Go4it!®’s mission is to promote entrepreneurship among urban youth and young adults through entrepreneurship education, training and project based initiatives.

Go4it! will accomplish its mission through the following objectives:

  1. Orient participants to “the economic way of thinking”
  2. Educate and expose participants to entrepreneurial principles, concepts, resources and people
  3. Provide investment education to participants as a prerequisite and complement to entrepreneurship
  4. Offer training for specific entrepreneurial endeavors
  5. Initiate and support entrepreneurial start up enterprises
  6. Facilitate access to capital, technical assistance and other resources for Go4it! enterprises
  7. Create an organized network of urban entrepreneurs